November 27, 2023
Centered on a seniors-oriented program, a national pharmacy chain attends to the needs of over 170,000 customers monthly, recognizing the significance of fostering positive branding and financial prosperity through repeat business. To assess service quality, the retailer implemented an outbound-driven automated phone survey (IVR) program, targeting customers seeking assistance with prescription orders. The IVR interview, serving a dual purpose of gathering agent interaction feedback and evaluating the overall customer experience, generates valuable insights. Leveraging the Qualtrics Insight Platform for analysis alongside CRM data, the pharmacy chain gains a comprehensive view of customer experience, enabling informed decision-making and continuous improvement of the customer journey.
November 27, 2023
Explore the realm of an international retail giant dedicated to curating distinctive customer experiences. Conducting a daily survey of over 85,000 customers in the United States and Canada, their commitment lies in capturing valuable feedback from every store visit. The journey began with our Professional Services team engaging in a collaborative consultation across departments such as IT, procurement, security, marketing, customer experience, and business intelligence. Together, an efficient system was designed, laying the foundation for a transformative project. As the project unfolds and adapts to new requirements and evolving business goals, our Professional Services team stands alongside the retailer's CX Insights team, providing project and change management services as well as customized solutions, ensuring the retailer remains at the forefront of enhancing customer experiences.
November 27, 2023
Delve into the narrative of a dynamic marketing research organization that centers its operations around opinion surveys. Leveraging our cutting-edge Multi-Mode Platform and advanced call center automation solutions, they have achieved mastery in delivering highly accurate insights, customized capabilities, and a notable increase in interviewer productivity. Specializing in top-tier public opinion and survey interviews, with a notable focus on political polling, this valued client exemplifies precision and representativeness within tight timelines. Their key to success lies in seamlessly utilizing our platform, console, and dialer to orchestrate their operations.
November 27, 2023
In the realm of research project architecture, a researcher's role goes beyond survey design and target audience definition, encompassing the crafting of the most effective approach for gathering valuable opinions and feedback. Overcoming challenges, such as limited internet access for some respondents, is crucial for result precision. Researchers today benefit from a variety of options, allowing creative freedom to design cost-effective, multi-mode data collection strategies that transcend organizational boundaries, technology landscapes, vendor collaborations, and global geographies. Recent innovations make these approaches accessible, irrespective of in-house capabilities, empowering researchers to tailor strategies to their unique research demands. This evolution signifies a limitless future for research.
November 27, 2023
Embarking on a research project to understand customer or employee sentiments and overall satisfaction with a new product or service is an exciting opportunity. Success hinges on crafting a survey that optimizes the data collection process. While conducting all research online may lack representative responses, an all-phone approach offers timing control but may incur higher costs per completion. As a researcher, the challenge lies in not just designing a survey and identifying an audience, but also in determining the most effective method to gather opinions and feedback. Discovering optimal strategies is essential for streamlining data collection and ensuring a diverse range of valuable feedback.
November 27, 2023
Public opinion is crucial for democracy, shaping genuine representation. Our advanced respondent targeting solutions aid political strategists and policymakers in engaging with representative citizens who are voters, taxpayers, and consumers. Striking a balance between cost and coverage, our solutions provide prompt, cost-effective insights for transparent and accountable government functioning. With diverse methods, our platform ensures effective connection with citizens of all demographics, guaranteeing precise polling data while meeting necessary quotas.