Data Collection Archives - Enghouse Insights

data collection

October 22, 2024

Not Your Usual Market Research: Redefining Data Collection with a Hybrid Approach

In today’s fast-paced market research landscape, traditional data collection methods often fall short in capturing diverse audience insights. This blog introduces a hybrid approach that combines Computer-Assisted Telephone Interviewing (CATI), online surveys, and Interactive Voice Response (IVR). By leveraging multiple channels, this method enhances flexibility, respondent engagement, and data quality. It offers a more dynamic and centralized way of conducting global research while adapting to the evolving preferences of respondents. This redefined approach aims to improve accuracy and efficiency in market research.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

When designing a quantitative questionnaire, avoid these key pitfalls: starting without understanding client objectives, neglecting the importance of screening questionnaires, offering limited response options, relying solely on one question type, and skipping spell check and proofreading. Each aspect is crucial for ensuring the survey’s effectiveness and the quality of your data. Properly addressing these factors ensures your questionnaire serves as a valuable tool for gathering reliable insights.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Designing an effective market research questionnaire involves both art and science. Key practices include tailoring language to your audience, refreshing screening questions to ensure a qualified respondent pool, aligning the questionnaire with the survey delivery method, rigorously testing the survey's programming, and incorporating open-ended questions for deeper insights. These strategies help balance client objectives with the need for reliable, insightful data, ensuring the survey is both engaging and effective.

May 30, 2024

Connecting the Dots: Leveraging Benefits of CATI Research

CATI, or Computer-assisted Telephone Interviewing, offers significant advantages for market researchers. It reduces costs by eliminating travel and extensive training, speeds up data collection, and allows real-time monitoring of response rates and interviewer performance. Built-in quality control measures ensure data accuracy, while its adaptability handles complex questionnaires and diverse populations effectively, making it a superior choice for market research.

May 2, 2024

The Power of CATI: Reaching, Connecting, and Understanding

Telephone interviews bridge the gaps across vast distances and disparate regions, offering a practical solution for capturing geographically dispersed samples. With their unparalleled ability to foster rapport and engagement, telephone interviews often yield higher response rates and deliver timely insights, making them indispensable for studies requiring rapid data collection or where quick turnaround is essential.