Enghouse Insights Archives - Enghouse Insights

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April 8, 2025

How to Optimize Your CATI Surveys for Better Response Rates

Discover practical strategies to optimize your CATI (Computer-Assisted Telephone Interviewing) surveys and improve response rates. Learn how to create engaging scripts, train interviewers, choose the right call times, and leverage CATI software features. Personalize your approach and offer incentives to boost participation. Start optimizing your CATI surveys today to gather high-quality data and achieve better insights in market research.

April 2, 2025

The Future of Market Research: How AI is Transforming Data Insights

Discover how AI is revolutionizing market research by enhancing data accuracy, efficiency, and decision-making. Learn about the trends shaping the future of market research and how AI-powered tools can transform your data collection strategies. From faster data collection to improved decision-making with predictive analytics, see how AI can give your business a competitive edge.

March 25, 2025

5 Ways IVR Enhances Survey Efficiency in Market Research

Discover how Interactive Voice Response (IVR) technology is transforming market research. By automating calls and capturing responses, IVR enhances survey efficiency, reduces manual effort, and ensures accuracy. Learn five ways IVR can improve your data collection strategies, offering cost savings, real-time data, and broader reach. See how IVR ensures consistent data, improves respondent experience, and drives better results.

March 12, 2025

10 Essential Methods for Effective Data Collection in Market Research

Discover the top ten methods for effective data collection in market research. From surveys and interviews to social media monitoring and experiments, these techniques ensure you gather accurate, actionable insights. Learn how to choose the right method, focus on data quality, and leverage technology to enhance your market research strategy. Unlock the power of data and drive your business forward with these proven methods.

February 18, 2025

Integrating Market Research into Daily Operations: A Path to Better Results

In the fast-evolving business world, effectively integrating market research into daily operations is vital for success. Imagine receiving a survey request immediately after a hotel stay, providing the business with valuable insights right when it matters most. This blog explores the seamless integration of market research into everyday processes, emphasizing how automated feedback collection can enhance understanding of customer experiences. Learn how to leverage existing systems to gather actionable insights that drive informed decision-making and elevate customer satisfaction.

November 20, 2024

Enhancing Customer Satisfaction: The Power of Closing the Feedback Loop

Customer satisfaction is crucial to organizational success, but many businesses struggle to make feedback actionable. As customer behaviors and digital interactions evolve, companies must adapt by integrating market research into daily operations. By identifying key customer touchpoints, automating feedback collection, and acting on insights, businesses can transform satisfaction metrics into meaningful improvements. This blog outlines how closing the feedback loop—capturing, analyzing, and responding to feedback—helps enhance customer experiences, improve processes, and drive long-term success in a competitive market.

October 29, 2024

Customer Feedback: What to Do Once You Have It?

Customer feedback is a vital tool for understanding customer needs and improving business performance. While gathering feedback is important, acting on it is crucial to fostering loyalty and satisfaction. Whether through online surveys, social media, or phone interviews, businesses need multiple channels to gather customer insights. In this blog, we explore effective ways to collect customer feedback, how to act on it, and why closing the feedback loop is essential for building lasting relationships and driving business success.

October 22, 2024

Not Your Usual Market Research: Redefining Data Collection with a Hybrid Approach

In today’s fast-paced market research landscape, traditional data collection methods often fall short in capturing diverse audience insights. This blog introduces a hybrid approach that combines Computer-Assisted Telephone Interviewing (CATI), online surveys, and Interactive Voice Response (IVR). By leveraging multiple channels, this method enhances flexibility, respondent engagement, and data quality. It offers a more dynamic and centralized way of conducting global research while adapting to the evolving preferences of respondents. This redefined approach aims to improve accuracy and efficiency in market research.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

When designing a quantitative questionnaire, avoid these key pitfalls: starting without understanding client objectives, neglecting the importance of screening questionnaires, offering limited response options, relying solely on one question type, and skipping spell check and proofreading. Each aspect is crucial for ensuring the survey’s effectiveness and the quality of your data. Properly addressing these factors ensures your questionnaire serves as a valuable tool for gathering reliable insights.